POP-UP RETAIL
\pˈɒpˌʌp ɹˈiːte͡ɪl], \pˈɒpˌʌp ɹˈiːteɪl], \p_ˈɒ_p_ˌʌ_p ɹ_ˈiː_t_eɪ_l]\
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A method by which entrepreneurs establish retail outlets on a temporary basis. Commonly, pop up retail methods are used to set up temporary outlets in untested markets by large corporations. This helps them in saving money before setting up a permanent retail outlet.
By Henry Campbell Black
Word of the day
Platidiam
- An inorganic water-soluble platinum complex. After undergoing hydrolysis, it reacts DNA produce both intra interstrand crosslinks. These crosslinks appear to impair replication and transcription of DNA. The cytotoxicity cisplatin correlates with cellular arrest in G2 phase cell cycle.