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READERSHIP TEST

\ɹˈiːdəʃˌɪp tˈɛst], \ɹˈiːdəʃˌɪp tˈɛst], \ɹ_ˈiː_d_ə_ʃ_ˌɪ_p t_ˈɛ_s_t]\

Definitions of READERSHIP TEST

1910 - Black's Law Dictionary (2nd edition)

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Also known as a recognition test, a readership test entails asking a random sample of readers of they read a specific advertisement that was included in a particular issue of the publication.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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