NAIVE FORECASTING
\na͡ɪˈiːv fˈɔːkastɪŋ], \naɪˈiːv fˈɔːkastɪŋ], \n_aɪ_ˈiː_v f_ˈɔː_k_a_s_t_ɪ_ŋ]\
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Without adjusting or establishing causal factors, using the last period's actuals to estimate this period's forecast by this unremarkable technique. Used only to compare against forecasts generated by better, more sophisticated techniques.
By Henry Campbell Black
Word of the day
Platidiam
- An inorganic water-soluble platinum complex. After undergoing hydrolysis, it reacts DNA produce both intra interstrand crosslinks. These crosslinks appear to impair replication and transcription of DNA. The cytotoxicity cisplatin correlates with cellular arrest in G2 phase cell cycle.