NEGATIVE DEMAND
\nˈɛɡətˌɪv dɪmˈand], \nˈɛɡətˌɪv dɪmˈand], \n_ˈɛ_ɡ_ə_t_ˌɪ_v d_ɪ_m_ˈa_n_d]\
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Negative image or connotations caused lost consumer loyalty. Consumers avoid products or firms associated with unfair labor policies or harming the environment. Consumers are willing to pay a little more to switch their allegiance to another product or firm.
By Henry Campbell Black
Word of the day
dust storm
- a windstorm that lifts up clouds of dust or sand a windstorm that lifts up clouds dust or sand; "it was the kind of duster not experienced in years"